| DIPLOMA OF BUSINESS (MARKETING) |
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| Course Code: |
BSB50701 |
| CRICOS Code: |
045397B |
| Course Length: |
52 weeks |
| Start Date: |
Any Monday during term |
| Contact Hours: |
20 Hours per week |
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Retaining a superior knowledge of business theory combined with practical skills is the formula that will lead you to a successful career in business. Effective Marketing is what will transform an average business operation into a superior business leader. The science of Marketing is continuing to evolve. Creative and innovative thinkers are in demand for positions in marketing worldwide.
This course will provide graduates with the career mobility to operate effectively in leadership positions in a variety of roles including marketing, sales, general management and public relations. Marketing qualifications can lead to work and further study abroad. Consider undertaking your career training at Mackintosh College where challenging programs are offered with an emphasis on mastering the practical competencies necessary for achieving business success.
From market research to customer behaviour, this course will introduce
you to all the pricing, advertising, product and distribution strategies
required for the up and coming marketing or business manger. Students
learn how to define their customers' needs and design their products
and business to meet these needs. Businesses don't plan to fail,
they fail to plan.
By learning the key factors that is required in an effective marketing plan, students can research and deliver the strategies that will make a business grow or find an opportunity for a new business. All of our courses are delivered by trained, professional staff and lead to nationally-recognised qualifications.
Our training is module-based which means that we can offer students a flexible mode of entry often commencing every Monday of the academic calendar. Students benefit from a wide diversity of classmates from both local and international backgrounds providing a rich learning environment in all our certificate and diploma courses. If you are concerned about your English Language skills, consider combining your Marketing studies with a course in our English Language School.
Mackintosh College has state of the art training
facilities with classrooms specifically designed for real life
simulations and class room activities to ensure quality practical
training occurs every day. Having a reputation for quality and
technological innovation, students also have access to top quality
computers, high speed internet access, wireless networks, student
intranet, projectors, electronic security, and an award winning
college management system known as ATLAS where students can access
information about their course, timetable and progress at the touch
of a button. For time between classes, students have access to
a fully maintained student common room and a landscaped student
recreational area, in order to do additional study or take time
out to relax. Finally, Mackintosh College’s location provides easy
access via public transport for students and clients alike, making
Mackintosh College a training provider of choice.
CAREER PROSPECTS
On Successful completion of the course, Students
will be industry ready and will be able to look at taking on
various position in areas such as
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Advertising and Public relations
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Product management
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Retailing
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Sales & marketing
COURSE CONTENT
| Course
Content |
Code |
| Evaluate Marketing Opportunities: This unit covers
evaluating market data, distinguishing the characteristics
of possible markets and assessing the viability of making changes
to current operations to take advantage of marketing opportunities. |
BSBMKG501A |
| Establish and Adjust the Marketing Mix: This
unit covers the determination of optimum marketing mix for
a business through analysis of inter-related marketing components. |
BSBMKG502A |
| Create Advertisements: This unit covers creation
of advertisements that communicate the key features of the
product, service or idea to the consumer. |
BSBADV504A |
| Review Marketing Performance: This unit covers
review of marketing performance through analysis of customer
requirements, existing features of products/services, and market
demand to improve performance. |
BSBMKG505A |
| Present an advertising campaign: This unit covers
presentation of full information to the advertiser about the
proposed advertising campaign in order to allow adjustments
prior to campaign implementation. |
BSBADV508A |
| Develop a marketing communications plan: This
unit covers preparation and development of an integrated marketing
communications plan to enable the effective and efficient promotion
of products and services to specific markets. |
BSBMKG503A |
| Implement a marketing solution: This unit covers
briefing of personnel responsible for various aspects of the
marketing plan and the coordination of marketing, promotional
and sales activities to implement and evaluate a marketing
solution. |
BSBMKG504A |
| Analyse consumer behaviour for specific
markets: This unit covers analysis of consumer behaviour to enable marketing
to be targeted to specific markets and
specific needs. |
BSBMKG402A |
COURSE FEES
| Domestic
Students |
Fee |
| Application Fee |
$ 150 |
| Course Fee |
$ 8,500 |
| International
Students |
Fee |
| Application Fee |
$ 250 |
| Course Fee |
$ 11,950 |
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SPECIAL PACKAGE:
Certificate III in Hairdressing combined with a Diploma of Business
Marketing
CRICOS Codes 063315D and 045397B
Students need to
be here 4 days a week
Program includes 900 hours of ‘Industry Experience’ in our separate hair salon
Practice on REAL customers
Intakes every Monday except Easter and Christmas
Processing fee- $250.00
Materials- $650.00 |
$ 22,500 |
ENROLMENT INFORMATION
The student handbook can be viewed here. The
handbook contains relevant information for enrolling into a course
at Mackintosh College.
ENTRY REQUIREMENTS
- Click
here to view the entry requirements for Mackintosh College courses.
DELIVERY & ASSESSMENT
METHODS
- Lectures are the principal means
by which course material is delivered. Most classes are conducted
in an interactive fashion. Students are expected to ask questions
and actively contribute to class discussions. A student needs
to be an active member of the class rather than a passive member.
Students are required to comply with college policy on attendance
and academic performance.
- Students are notified at the start
of each module of the content , assessment methods , time
frames & outcomes
COURSE OUTCOME
- On successful
completion of the Diploma
Of Business (Marketing) the student will be awarded a nationally
recognised Diploma by Mackintosh International College (Australia).
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